The Treadwell Group

/ Project Overview

ZAUQ AI partnered with Treadwell Group, a global leader in Fibreglass Reinforced Plastic (FRP) solutions, to create a fast, reliable multi-regional website and a consistent global brand experience. We built localized websites for Australia, New Zealand, and the UK, along with a well-organized resource centre where customers can easily find product information, brochures, and guides.

 

At the same time, we revitalized Treadwell’s brand to align with their “Fit & Forget” promise. Our work included comprehensive brand guidelines, professionally designed brochures and flyers, impactful trade show collateral, and standardized corporate stationery. We further supported their growth through strategic SEO, insightful blog content, and customer-focused case studies.

/ Challenges

  • Managing multiple regional websites with different requirements
  • Making detailed product information simple and easy to browse
  • Improving search and navigation across a large content library
  • Ensuring strong website speed, uptime, and security
  • Fixing inconsistent branding across regions
  • Increasing online visibility and reach

/ Objectives

  • Build a unified but region-specific website experience
  • Create an easy-to-use product and resource centre
  • Maintain excellent website performance and security
  • Standardize and modernize the global brand
  • Design high-quality marketing and sales materials
  • Present technical information in a customer-friendly way
  • Improve SEO and organic search traffic

Project Results

Treadwell now has a smooth, high-performance digital presence backed by a consistent global brand. Customers can quickly find the products and information they need, while the business benefits from faster website performance, stronger online visibility, and unified marketing across all regions. The new platform is built to support long-term growth and easier updates.